Designing the next generation of padel clubs

Who we are

DIGOM is a strategic design studio specializing in the development of padel clubs.

We combine spatial design, identify development and strategic optimization to create clubs that are both distincticve and commercially effective.

Our approach

Our approach prioritizes spatial clarity, building a distinctive identity through the coherent use of materials and atmospheres, and the functional optimization of space as a system.

We approach padel clubs as performance systems where design, spatial strategy and commercial logic work together.

Who we work with

Our target market comprises existing club owners and private investors, especially in growing markets seeking positioning and differentiation.

What we do

We work along two main lines:

• Comprehensive development of clubs from scratch.

• Strategic renovation and rebranding of existing clubs, transforming underperforming or aesthetically outdated facilities into premium lifestyle destinations, without the need to start a completely new project.

Our role

DIGOM leads the strategic and conceptual phase of the project, defining the vision, positioning, zoning, spatial identity, and optimization of the operating model.

This phase generates a structured foundation that facilitates and organizes the subsequent technical development.

Collaborative model

Depending on the scope of the project, certified architects and engineers are integrated for technical development, regulatory validation, and execution.

DIGOM operates under a collaborative model, coordinating a specialized technical network when the project requires it.

Three older men talking and drinking beer in a modern restaurant or bar called VELT, with a bar counter, bartenders working, and a backlit shelf with bottles in the background.

Frequently asked questions

  • We've found that many clubs fail to reach their full economic and market potential due to several factors:

    • Lack of clear differentiation.

    • Replication of standard models without strategic adaptation.

    • Weak connection between design and business model.

    • Underutilized social areas.

    • Poorly located cafes or cafes with no visual connection to the courts.

    • Poorly organized circulation and underutilized spaces.

    • Lack of a recognizable brand identity.

    In many cases, the club is not conceived as an integrated system, but rather as a collection of independent spaces.

  • DIGOM proposes a customized design model that integrates all areas into a coherent system.

    We work closely with the client to understand their priorities and objectives, aligning identity, aesthetics, and strategic optimization to develop a distinctive, functional club with a clear positioning.

    Our model aims to:

    • Improve club tenure.

    • Boost spending in social areas.

    • Build a distinctive identity.

    • Justify higher prices.

    • Create a replicable model for the future.

    We provide a systemic approach that integrates space and commercial intent, with strategic thinking prior to the technical phase and a specialized sector-specific vision.

    DIGOM's value lies not only in aesthetic design but also in the strategic structuring of the project before its execution, reducing risks, optimizing space, and building a solid identity capable of sustaining the club's positioning in the long term.

  • DIGOM operates on a fixed-fee model per project, with rates determined based on the club's size, complexity, and scope.

    The core service integrates identity, zoning, circulation, and operational logic into a single strategic phase prior to technical execution.

    As a complement, DIGOM can integrate a technical network of architects, engineers, and specialized companies when the project requires it, under a coordinated collaborative model.